Everyday objects take on sinister meaning in this subtle horror story. My first approved design was inspired by Alfred Hitchcock’s “VERTIGO” with the objects arranged in a downward spiraling rabbit hole. But sales suggested we try to create a cover that appealed to the horror audience. I hired the talented Big Book/Thriller jacket designer Ervin Serrano, to help give this package a new look in that direction.
Here’s Ervin Serrano on his cover design:
"I’m a big fan of Japanese Horror. When Henry approached me to design the cover for Yoko Ogawa’s "Revenge," I was ecstatic!
The book is composed of eerie, interwoven tales. At first, I thought it would be cool to convey those certain stories as graphic elements that would be incorporated together with the type and some textures (see second image from the top). Ultimately though, the cover was a bit too busy or playful. So I wanted to do something more simple and typographic but still captured that eerie feeling of the stories (see third image from the top). Although it’s much closer to what I had in mind, it now looks too much horror. It was probably the red background, so I played around with it some more and tried to mute it down. I finally came up with a solution which I thought worked pretty well (see fourth image from the top).”
With book trailers becoming more prevalent, Ervin and I talked about delving into the world of motion graphics. We thought REVENGE would make a great first project to learn on because of its dynamic type-driven cover design. We knew we wanted to animate the slashes on the book’s title type, but we also needed elements to lead us to that moment. We salvaged some of the line art from one of the cover outtakes, and sync’ed it to a minimal heartbeat soundtrack. Working with no budget or experience, we focused on creating a kinetic visual tone poem and came up with our first book trailer:
—Henry Sene Yee, Creative Director
THE PICADOR BOOK ROOM is a group publishing blog maintained by the employees of Picador Books. Any views expressed in these posts are those of the authors listed below.